JAT Holdings (Pvt) Ltd entered into an agreement with SLIM, the national body for marketing via a MoU with the intent of enhancing effective performances of the former’s sales staff with the SLIM – Diploma in Professional Selling (DPS) program. The MoU was signed at the JAT Holdings Head Office in Battaramulla.

JAT Holdings aims to groom their sales staff to think out-of-the-box in a bid to increase the revenue of the company and the SLIM – DPS program is tailor-made for this purpose.

The first batch of JAT Holdings sales personnel of the SLIM – DPS program comprises of 40 employees.

The Head of Human Resources of JAT Holdings, Ruwan Egodage said, “As the driving force of the marketing fraternity of Sri Lanka, SLIM has the flexibility to conduct customized professional programs for the corporate sector. The quality of these customized SLIM programs has paid dividends. We are confident that joining hands with SLIM will serve to enhance the skills and motivation of our sales force and enable them to think differently and proactively”, he said.

The Vice President of SLIM, Pradeep Edward said, “SLIM programmes gear professionals to stand as equals with their global counterparts. The corporate sector in Sri Lanka has endorsed SLIM training programmes due to their effectiveness in enhancing the performance of their employees. We customize educational products to suit the varying requirements of our corporate partners.

CEO/Executive Director of SLIM, Sanath Senanayake said the core object of SLIM, the national body for marketing, is to enhance and continuously develop marketing education in Sri Lank, and the entity is committed towards this object without compromising the standards.