JAT celebrates New Year with “Sirasa Wasantha Udanaya 2016”

The undisputed leader in the furnishing and finishing industry of Sri Lanka: JAT, joined hands with Sirasa as a Main Sponsor for the “Sirasa Wasantha Udanaya 2016”.

“Sirasa Wasantha Udanaya” is an annual event takes place every April in order to celebrate New Year in Grand Style. This time it was held in Elpitiya on 10th April 2016. This event consisted of three phases. 1st Phase was the street promotion which was also known as “Peragaman Charika”, the 2nd was the New Year Ceremony and the final phase was the Musical Show.

“Peragaman Charika” road shows were held between 5th April – 9th April covering Balapitiy, Ambalangoda, Uragaha, Kurudugahahathapma, Meetiyagoda, Batapola, Baddegama, Hikkaduwa, Aluthgama and Bentota. This was mainly to inform people regarding the New Year event. Vehicle parade stopped in each town for few hours and conducted games and offered valuable gift packs and vouchers from JAT. At the end of each gathering, there was a mini musical show to entertain the gathering.

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2nd Phase was the New Year Event opened to public by Honourable Minister Gayantha Karunathilake by lighting the oil lamp. There were many attractive traditional as well as modern games. More than thousand people gathered for this colourful event and JAT promoted the most colourful brand “Permoglaze”. The stall was made according to a structure of a Permoglaze paint can.

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JAT conducted several games which grabbed attention of everybody. JAT introduced a colourful Grease Tree for the first time in History offering Rs 25,000 for the winning team. The Grease Tree had 3 Colours ; Red, Yellow and Green. The winner had to take down the JAT flag by climbing to the top of the Grease Tree.

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JAT introduced three innovative games Permoglaze Wall-Art competition, Permoglaze Highest Stack Competition and the game of throwing rings to Permoglaze cans. JAT offered gifts for all participants throughout the day making everyone a winner for taking part in JAT games.

There were 24 participants for Permoglaze Wall-Art competition and JAT provided colours and tools which were required to do the wall art on the boards provided. There were colourful and creative wall arts done by participants.

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Permoglaze Highest Stack Competition was held among 24 participants. Participants had to make the highest stack in 15 minutes using Permoglaze 1L cans. This was also a very interesting game to watch how people build the stack with lot of difficulty due to windy climate.

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The game of throwing rings to Permoglaze cans attracted most number of people and was held during the entire day. Valuable gifts were provided for everyone who was able to throw at least one ring to the Permoglaze can. There was a massive queue waiting to play this game all day long.

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AT Holdings has grown from strength to strength over the years, and boasts an impressive portfolio of products across a wide range of leading international brands including Sayerlack wood coatings of Italy, Herman Miller office solutions of US, Crown and Permoglaze decorative interior and exterior wall paints of UK, Borma Wachs maintenance range of Italy, Norton Abrasives (Saint Gobain) of France and Brush Master Paint brushes. JAT has successfully expanded its presence internationally across a host of countries such as India, Bangladesh, Maldives and the Seychelles.