JAT wins an award for Sayerlack at SLIM Brand Excellence

JAT Holdings, Sri Lanka’s undisputed leader in the furnishing and finishing industry, recently walked away with a bronze award for ‘Sayerlack’ as the B2B brand of the year at the SLIM Brand Excellence held this year.

Held for the 14th time this year around at BMICH, the award ceremony recognizes the outstanding efforts of exceptional marketers in the country and encourages best practices in the area of branding.

Since 1954, Sayerlack has been providing the most innovative and highest quality finishes for wood. Committed to research, developing new technologies, and expanding production capabilities, Sayerlack has quickly become one of the largest producers of wood coatings in Europe, and is represented in Sri Lanka through JAT Holdings.

Mr. Aelian Gunawardene, Managing Director of JAT Holdings, stated ‘We are proud to have been recognized for our brand efforts towards marketing Sayerlack in Sri Lanka. This is a tribute to our brand champions who have continuously strived demonstrating their motivation and dedication towards JAT.

Just a few months ago JAT Holdings clinched two gold awards, a silver award and a bronze award at the SLIM National Sales Congress (NASCO) Awards 2015, showcasing the excellence of its sales force.

The company was recently recognized by Brands Finance Lanka as one of the top ten ‘Strongest Conglomerate Brands’ in the country.

Over the past 10 years operations have successfully expanded to an international scale as well with presence in countries such as India, Bangladesh, Maldives and Seychelles.

JAT Holdings boasts an impressive portfolio of products across a wide range of leading international brands including SAYERLACK wood coatings of Italy, Herman Miller office
solutions of US, Crown and Permoglaze decorative interior and exterior wall paints of UK, Borma Wachs maintenance range of Italy, Norton Abrasives (Saint Gobain) of France and Brush Master Paint brushes. The company believes in a philosophy of teamwork and corporate citizenship, reflected in its commitment to perfection and its zero tolerance of errors.