JAT Holdings ventures out into CSR Project ‘Save the Mothers’

In an attempt to further reduce maternal deaths in Sri Lanka, JAT Holdings will commence construction in it’s role as the principal sponsor, of the estimated Rs.30 million, state-of-the-art JAT Training and Simulation Centre to be set up under the auspices of the Sri Lanka College of Obstetricians & Gynaecologists (SLCOG.).

A media briefing in this connection was held, presided over by the president of Sri Lanka, His Excellency MaithripalaSirisena,Dr F.R. Mehta -the Head of WHO Sri Lanka Office, Prof. Hemantha Senanayake -Immediate Past President and Initiator of the Training and Simulation Centre Project,Mr. Aelian Gunawardene -Managing Director JAT Holdings. Architect Mr. Migara Alwis – Design Consortium, Mr. Indika Chandrasekera- Director Operations JAT Holdings, and Joyce Gunawardene – Director Promotions JAT Holdings,

Also present were Dr. AjithaWijesundara, Chairman, Maternal Mortality Committee and Dr. Samanthi Premaratne Council Member, SLCOG.

Addressing the gathering, Managing Director of JAT Holdings, Aelian Gunawardene said “the launch of a Simulation and Training Centre ispivotal to Sri Lanka in order to not merely reduce to zero the number of maternal deaths, but also to educate and empower those concerned in self-help methods and to prevent the destructive aftermath such deaths invariably leave. Therefore JAT Holdings was only too happy to work together with the Sri Lanka College of Gynaecologists and Obstetricians to make this worthy cause a reality”.

JAT will fund this laudable venture through the sales generated of Permoglaze paints.  Permoglaze paints is a brand of Crown paints of the UK, that is manufactured under licence in Sri Lanka by JAT Holdings. “When you buy a litre of Permoglaze paint we make sure that Rs. 10/- will be contributed towards this noble cause of saving the mothers of our nation”, said Gunawardene.

Hon Maithripala Sirisena commended JAT for coming forward to fund this venture and expressed his fervent hope that other Corporates too would follow suit.

Dr Mehta, whilst commending Sri Lanka on its maternal mortality rate, said that as in all cases, there was always room for improvement and going for Zero was the goal.

Professor Hemantha Senanayake, whose brainchild this project was, said “although Sri Lanka’s maternal mortality rate of 35 for every 100,000 live births whencompared with that of most other developing nations is highly commendable, we cannot rest on our laurels. Sri Lanka is almost unique in that we investigate thoroughly every maternal death. We have learnt from these investigations that a sizeable number of these deaths are preventable. Training of care providers to avert emergencies and to handle them as a team when they do occur will go a long way towards preventing such deaths. The Training and Simulation Centre is meant to fulfil this aim and we are very grateful to JAT for so readily taking this up as their CSR commitment”.

As part of its multi faceted corporate social responsibility projects, the ultimate goal of JAT together with theSLCOG is not merely to reduce to zero the number of maternal deaths but also to educate and empower those concerned in self-help methods and to prevent the destructive aftermath such deaths invariably leave in their wake; namely dispossessed children who are often abused and exploited, overburdened grandparents and more often than not absentee fathers. All of which combine to shred the social fabric of our society that has for centuries been deeply matriarchal.


According to Director Promotions of JAT Holdings, Joyce Gunawardene, the new JATTraining and Simulation Centrewill be equipped with the latest robotic mannequins from USA, whocan mimic any complication that a pregnant mother can have. “ This will be set up at Model Farm Road, Colombo 8, under the guardianship of Prof. Hemantha SenanayakePast President of SLCOG”.

Architect Migara Alwis who is giving of his services free of charge for this laudable project, said that the extension to the existing building will house a state of the art Simulation Centre which is expected to revolutionize the current teaching and training methods in the said area.

The new extension will have the following,

  1. Theatre style Lecture Room
  2. Demonstration (Procedure) Room
  3. Facility Control Room
  4. Additional spare for future expansion

The project is expected to be completed within 12 months.

Once completed, members of the SLCOG who have always had a commitment to training care providers all over the country will man it. The overall running and supervision of the Centre will be in the hands of the SLCOG while JAT will also be actively involved.

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